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online shopping process essay

The satisfaction gained after the first time experience with online shopping is positively associated with intentions to adopt the technology, both directly and indirectly, by way of its impact on attitude (Oliver, 1980; Oliver and Swan, 1989a). This situation eventually led to the development of the Technology Acceptance Model (TAM). As I look back on my experience to buy items via online shopping and shopping at the mall, there are three features that I compromise which are the knowledge of items, the time taken to purchase items and the period to receive the items officially. This is not an example of the work written by professional essay … The process of online shopping may be initiated by a consumer’s need for a particular product. Certain characteristics are making online shopping handier for the consumer, as compared to the traditional way of shopping, such as the ability to at any time view and purchase of products, visualising their needs with products, and discuss products with other consumers (Joines et al., 2003). nice article on online shopping, it is a growing trend that e-shopping is flourishing in pakistan day by day. ª©€¾ÁVW³÷‚wù~Gþ}”‰Ø¨†dD¤òš‚l½ù È1KÒõ¦ÊtùZ”kƒÁBÒÿF†-WWÕl±vsMFfpìM‹‘vOÏ»ÑC¡oÔM¼ž~†£~ú¿Ñ+/®na¾¼‡•2 R娴ž¢Ã|ŽZö75&ýµÆ›7â Z£ Privacy refers to the extent to which the electronic commerce web site is safe and protects the customers’ information (Chiu et al., 2009). Advantages of online shopping: Online shopping is accessible round the clock. Chiu et al. Online shopping is a process whereby consumers directly buy goods, services etc. Read this essay to learn about essay on e commerce, e-commerce essay topics, essay on ecommerce in india, e-commerce essays advantages and disadvantages, essay on e commerce and online shopping, e-commerce essay conclusion! Essay about Online Shopping Wednesday, 2 February 2011. They are usually computer literate, own computers and have internet connections. online shopping behavior. The demographic variables such as income, education, gender and age were found to have an impact on the decision of whether to buy online in a study conducted by Bellman et al. The objective of this study is to provide an overview of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate online customers to decide or not to decide to buy online. 1. Additionally, George (2002) contends that an individual is more likely to adopt online shopping if it is a socially accepted behavior, that is subjective norms also play an important role in the acceptance of online shopping. As stated by Bellenger (1980), price sensitive shoppers view low prices as a very big incentive. Clearly, while it converts shopping into a hassle free experience, shopping over the internet is increasingly convenient, too. Consumers with high incomes tend to shop online more than lower income households. Currently consumers have the possibility to examine the products inside out hence increasing the positive experience brought by online shopping. Experience refers to how much the user has been exposed to a given technology. Web site design quality is crucial for online stores (Lee and Lin, 2005) and has strong impact on user perception of ease of use. Hence, since physical inspection is not possible with online shopping, the online shoppers only have to trust what is being shown on their computers (Hoque and Lohse, 1999; Griffith et al., 2001). Online shopping saves money. In conclusion, online shopping offers greater benefits to customers when compared to in-store purchasing. There is a torrent of modern style which flowing over us all the time. The emergence of the internet has allowed for a paradigm shift in how people shop traditionally. (2009) proposes that an individual is more likely to assume continued usage when he realizes such usage is useful. If a consumer is in need for a special item which is not available in traditional stores and markets, he can consider online shopping as a way to fulfill his needs (Wolfinbarger and Gilly, 2001). Know the cons of online shopping to realize the benefits of shopping at a traditional store. If a user finds a site difficult to use, cannot find the desired product on a business-to consumer (B2C) web site, or is not clear on what a site offers, the user will typically leave that site (Pearson et al., 2007). Due to elimination of maintenance, real-estate cost, the retailers are able to sell the products with attractive discounts through online. Such behaviors include fake photos and misleading descriptions, sale of fake or defective products, failure of the vendor to deliver merchandise or even failure to deliver in a timely manner and sending something of less economic worth than advertised. When consumers initially trust their online vendors and have perception that adopting online shopping is beneficial to shopping performance and effectiveness, they will eventually come to believe that online shopping is useful (Gefen et al., 2003). cosmetic is vital for both ladies and gents. A customer is not bound to specific locations or opening times anymore. Also, subjective norm (which will also be called social pressure in this research) is “the social pressure to commit or not to commit to a certain behaviour” (Ajzen, 2006). According to Burke (1996), perceived usefulness is the primary prerequisite for mass market technology acceptance, which depends on consumers’ expectations about how technology can improve and simplify their lives (Peterson et al., 1997). Therefore, usefulness usually acts as a persuasive tool that increases social influences on intention to continue using the technology. However, Venkatesh and Davis (2000) associated the above two factors of TAM and concluded that ease of use has a direct effect on perceived usefulness and behavioural intention. ÕBµòy“€Sb]ÏT@«LSTq©XwÀR¨}´±‚rÙ¡k§ª€2+ŽñÖW5þsíÀ×õªC`é ÝMø(³³Òq01\µÔ*ÊÝЇDøê ­ÎÀú. A wide selection of products and services are provided on the internet. Hollensen (2004) alleges that the internet has developed into the “new” distribution channel. Internet also offers a wide variety of products and competitive prices. Essay on E-Commerce: Scope, Importance, Advantages and Limitations! Free resources to assist you with your university studies! Furthermore, Alreck and Settle (2002) established that compared to traditional modes of shopping, considerable time was saved through internet shopping. Customer satisfaction is regarded as being important for the success of internet stores as it is considered to be a major driver of adoption of online shopping. If you need assistance with writing your essay, our professional essay writing service is here to help! Internet allows quick and easy access to large volume of information. Once the specific product is found, the consumer will put it into a shopping cart. 24th Apr 2017 Enjoyment in using a web site (online store) significantly affects intentions to use (Davis et al., 1992; Igbaria et al., 1995; Teo et al., 1999; Venkatesh et al., 2002). Do you have a 2:1 degree or higher? Moreover, it is argued that very often a useful product or service provided online makes people likely to use it and then recommend it to their friends and family. The Online Shopping Experience. Social pressure has the possibility to have an impact on the behavior of people to shop online or not. Shopping enjoyment (Koufaris, 2002), perceived entertainment value of the process (O’Keefe et al., 1998), and perceived visual attractiveness of the online stores websites have positive impacts on perceived enjoyment and online shopping continuance intentions (Van der Heijden, 2003). Registered user besides able to see all publically gettable characteristics and in add-on to mak… Disadvantages of Online Shopping. Be it shopping for the family, shopping for oneself it gives pleasure to both the parties i.e. The weakness of online shopping is that you have to be really carefull in choosing the site you want to buy the things you need. Users may continue using e-commerce service if they consider it useful, even if they may be dissatisfied with their prior use (Bhattacherjee, 2001b). Online shopping can be perceived as a two-sided coin. Unregistered members can register by navigating to registration page. Disadvantages of Online Shopping.According to Wikipedia (2004), online shopping is the process consumers go through to pay for products or services over the internet. Despite its advantages, online shopping is still a relatively new concept for most people and because of this online shopping will fall behind the traditional shopping market, at least for now. A thorough study of the benefits and drawbacks of online shopping is necessary. Essays Related to Online Shopping. The consumer does not get the opportunity to inspect the product personally or try it until it arrives by post. Moreover, a report by Jupiter Media Metrix showed consumers age 50 and above consisted of 16 percent of new online shoppers in the USA (Tedeschi, 2002). Hoffman et al. There are many advantages of online shopping; this is the reason why online stores are a booming business today. Home — Essay Samples — Business — Online Shopping — Pros And Cons Of Online Shopping This essay has been submitted by a student. 1 Back Land: I am doing an e-commerce online store call ruhionline. Customers who have completed the shopping task of product acquisition efficiently, will be more likely to exhibit stronger repurchase intentions (Babin and Babin, 2001). As contested by Oppenheim and Ward (2006), the current primary reason people shop over the internet is the convenience. It is found suitable by many people who think it has many benefits. (2001) consider social pressure only marginally significant for online shopping intentions, whereas Foucault et al. 7. Before you decide whether or not online shopping is for you, it is important to weigh the pros and cons of entering into the world of e-commerce. Adams et al., 1992; Agarwal and Prasad, 1999; Gefen and Keil, 1998; Gefen and Straub, 1997; Hendrickson et al., 1993; Igbaria et al., 1995; Subramanian, 1994), including e-commerce adoption (Gefen and Straub, 2000). One is shopping online, another is shopping at the real shop. Online Shopping. On the other hand, others prefer to interact or deal with people instead of machines, which are perceived to be impersonal and unable to provide personalized service (Dabholkar and Bagozzi, 2002; Walker et al., 2002; Dabholkar, 1996; Prendergast and Marr, 1994; Cowles and Crosby, 1990). Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. On one side, it is seen as a beneficial means to shop and on the other side, there are the risks associated with it. No plagiarism, guaranteed! Now that you already tackled the basics of this composition as well as the steps in making one, we are giving you in this section some exciting ideas that you can use in writing your own process essay for this year, 2019. From there on, the online shopper can either decide to search for another product or move forward to the next step. However, this category of people is being extended to include the general population with internet being more accessible and more people being computer literate. You can choose from a wider variety of things available for you to shop which may not be available in the local brick and mortar stores. The consumer is not able to monitor the level of security when he is revealing personal data on the internet. Read this essay to learn about essay on e commerce, e-commerce essay topics, essay on ecommerce in india, e-commerce essays advantages and disadvantages, essay on e commerce and online shopping, e-commerce essay conclusion! There are tons of online shopping sites where you can buy everything from plane tickets and flat-screen TVs to food, clothes, furniture, office supplies, movies, and lots more. Furthermore, if a previous online shopping experience was not satisfactory, it has a negative impact on the acceptance of online shopping (Oliver, 1980; Oliver and Swan, 1989a). cosmetic is vital for both ladies and gents. Online Shopping Vs Traditional Shopping October 3, 2010 | Online Shopping Vs Traditional Shopping Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. from a seller without an intermediary service over the Internet. Misunderstanding and misinterpretation of some items bought on the internet is a common issue. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! The accuracy and usefulness of an online store site also influence customer attitudes. When we think of how technology has changed the way of living for billions of people, one industry that adapts to the ever-growing technological world would be the retail industry. Thus, in order to shop online, consumers have to take a risk with their privacy (Atkinson et al., 2007). The consumer searches for online stores websites and browses the different websites until an appropriate website is found. The figure below shows a ten-step model to describe a consumer online shopping behavior and process: Figure adapted from: Hui-Ming Kuo, Sheue-Ling Hwan and Eric Min-Yang Wang, (2004),”Evaluation research of information and supporting interface in electronic commerce web sites”, Industrial Management & Data Systems, Vol. However, fraudulent use of the Internet is often a concern for many shoppers. Design and Implementation of E-Commerce Site for Online Shopping 10 4.0 ONLINE SHOPPING APPLICATION: Anyone can view Online Shopping portal and available products, but every user must login by his/her Username and password in order to purchase or order products. Davis (1989) then extended the TPB to propose the TAM. E commerce is the easiest, most convenient way of conducting business over the internet for business professionals and individuals. TRA is used to understand the determinants of intentional behavior. The dissertation topic is, understanding online shopping behavior of customers in Mauritius. The new TAM (Venkatesh and Davis, 2000) alleged that users make the decision to adopt a behavior/technology (online shopping) based on the result of their evaluation of the level of difficulty while using the technology (perceived ease of use), their perception that the technology will enhance their job performance (perceived usefulness), and the power people near them exert on them (subjective norm). objective of this study is to provide an impression of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate customers to decide whether to do online shopping or go for the offline shopping. We're here to answer any questions you have about our services. Exchanging or returning faulty items can prove to be difficult when they were shopped online. Many studies have been carried out to decipher the mental processes that lead to human decision-making. Some sites just want youre money and won't give you anything . While shopping online is convenient and fun, there are disadvantages of online shopping. There are tons of online shopping sites where you can buy everything from plane tickets and flat-screen TVs to food, clothes, furniture, office supplies, movies, and lots more. E-commerce is now the backbone for business growth and Business to Consumer e-commerce has paved the way for online shopping in the late 1990s. This will interest price sensitive consumers/shoppers. This model has been studied and tested with a variety of technologies and populations and it has turned up to be one of the most robust theories of behavior. ¨•–+U(ˆÞÂEéñÀÈOM{å…:1^O)4ö`ß{àþ©Oû#n±~HýUÛE  3‘¾@ü\F—ÖÌ'+¨hðÔü2bTâ±J*Û5]N‹lÍåîu*•—n†?BÀHˆˆªæ®Nëø)ŸŸ9E ÿ⠗AÝ Internet allows the possibility to deal with many different vendors simultaneously and rapidly switch vendors and suppliers without causing much disturbance. 1. There are some people who can buy malwares, install them on online stores and then use them to steal banking credentials of customers. Shopping: 'the new form of hunting' (Genco et al. From an economic point of view, lifestyle indicates how individuals assign their income and expenditures. Moreover, some consumers, who cannot shop in traditional stores due to an illness or any other immobilizing factors, can resort to online shopping to meet their shopping goals. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. Successful acquisition of product and efficient accomplishment of the shopping task leads to customers exhibiting stronger repurchase and adoption intentions (Babin and Babin, 2001). Essays Related to Online shopping. People gets rare time to go out and shop, so mostly people now prefers online shopping in pakistan . The process of online shopping may be defined as when consumers decide to use the internet to shop. nice article on online shopping, it is a growing trend that e-shopping is flourishing in pakistan day by day. Online shopping saves money. As a matter fact, shopping online is a new way for people to go shopping. Demographic characteristics like income, education, gender and age have been known to affect intention to shop online (Bellman et al., 1999). Subjective norm is “a person’s perception that most people who are important to him think he should or should not perform the behavior in question” (Ajzen and Fishbein, 1975). Since the customer only has limited information and contact about the vendor and there is no proven guarantees that the vendor will not indulge in undesirable opportunistic behaviors, trust is a critical aspect of online shopping (Gefen et al., 2003). 1.INTRODUCTIONOnline shopping is the process whereby consumers directly buygoods, services etc. Therefore, if online shopping is a socially desirable behaviour, a person is more likely to shop electronically (George, 2002). Essay on Online Shopping is Good or Bad for Children (968 Words) June 1, 2018 by Study Mentor Leave a Comment. An online shop, Internet shop, web shop or online store evokes the physical similarity of buying products or services at a bricks-and-mortar retailer or in a shopping mall. According to Wikipedia (2004), online shopping is the process consumers go through to pay for products or services over the internet. from a seller without an intermediary service over the Internet. A payment method and delivery site is chosen during this step. A process essay explains the how-tos of a certain topic. There are many advantages of online shopping; this is the reason why online stores are a booming business today. 1. TPB is an extension of TRA where perceptions of external and internal constraints on behavior are included. The rapid progression of the internet as a well-developed global network has enabled the advent of online shopping. To attract customers to shop online, e-tailers and marketers offer discounts to the customers. c) THE ADVANTAGES AND DISADVANTAGES Online shopping has become a popular shopping method ever since the internet has declared a takeover. They may also be defined as things that are outside a person’s immediate control. E-commerce is now the backbone for business growth and Business to Consumer e-commerce has paved the way for online shopping in the late 1990s. which is the best way to save time, money, avoid polution and other hazards. Mauritius is slowly approaching the same situation as USA with woman emancipation increasing and more people being computer literate. (2005) confirm a significant link between talking about online shopping with friends and intention to shop online. Positive or negative social pressures, such as media, online social groups or word-of-mouth, influence customers to increase or decrease their intention to shop online. They use tracking devices and allow advertisers to build personal profiles of the consumer’s shopping habits and sell the information to other companies who market or produce similar products. 104 No.9. The buyer’s decision-making process … Online shopping is a process whereby consumers directly buy goods, services etc. In the past, The Theory of Reasoned Action (TRA) and The Theory of Planned Behaviour (TPB) have been used excessively to predict the different types of behavior. Result of the internet, Nottinghamshire, NG5 7PJ web site design describes the appeal that interface!, these theories have had little success where prediction of technology acceptance generally, will to! People now prefers online shopping is the best way to save time, money, avoid polution and other online shopping process essay. It has many benefits emancipation increasing and more people say they prefer shopping. Previous users or the pictures and descriptions provided honest trader from a seller without an intermediary service the... Conventional shopping these days and indirectly affect the customers given technology purchase intention is higher in mature consumers they. 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